I was tasked with building advertisements to showcase HULU’s 2020 award nominations for a specific set of shows while contributing to the overall award campaign. The goal was to highlight the recipient of the nominations while creating a FYC campaign that was responsive, targeted, and cohesive.
After nominations for the major awards were out, our team immediately created and released congrats ads for print, digital and OOH, moving in a more personal direction to highlight the individual nominees.
Building upon the established look and feel, I worked to establish a unique branding experience for each show by utilizing type, tone, and photography to maximize impact.