Executive produced by LeBron James & Maverick Carter and HBO Sports, the tentpole documentary WHAT’S MY NAME: MUHAMMAD ALI captured the essence, the humanity and the legend of the most charismatic sports figure in history. Through countless rounds of pitches and revisions, I created the key art, logo lockup, and typography that was chosen by the client to represent the documentary in all markets.
Spanning numerous out-of-home and experiential installations from coast to coast, the key art took many forms throughout its marketing period. It served as a backdrop for media events as well as even being hand-painted on the wall of a high-rise building in the heart of Hollywood, CA.
END RESULT: Up until its debut on May 14, 2019, this key art for one of HBO Sports’ tentpole programs was adapted and utilized into countless languages and media applications. It became a focal point for HBO Sports’ transformation from broadcasting boxing matches to pushing the conversation on the history of boxing and its icons.