For over a decade, NFL REDZONE has been the ultimate live platform for catching every touchdown from every game. We collaborated with NFL Network to create their premiere campaign in 2009, and recently developed a comprehensive new campaign for the launch of the 2019 season.
The mission was to create a game-changing new approach to capture the adrenaline-infused action and emotion of the brand, while elevating it to a new, modern design sensibility. To visually represent the idea of every touchdown from every game, the art had to feature multiple players without losing sight of the game’s biggest moments and the league’s most popular stars.
Initial explorations consisted of various design executions all aiming to highlight notable NFL superstars while pushing the message of “EVERY TOUCHDOWN. FROM EVERY GAME.” Concepts explored ranged from action moments collaged together to highlighting celebrations after a touchdown to tight profile-shots of the warriors going into battle. In the end, the intensity and action of the game were captured showing the stars as the dust settled.
This comprehensive campaign includes key art, digital media, owned and paid channel creative, social design, and affiliate/partnership assets.
END RESULT: REDZONE is a revolutionary way to experience the game and this campaign delivers a bold, modern look for football’s most innovative TV experience. Aside from expanding brand awareness, this campaign successfully converted more views into signups for the offered season-long subscription.